TITLE

Regional News Nets Plot Marketing Push

AUTHOR(S)
Forkan, Jim
PUB. DATE
May 2001
SOURCE
Multichannel News;5/14/2001, Vol. 22 Issue 20, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the formation of a marketing committee between Regional News Rep and the Association of Regional News Channels in the United States. Focus of the group in multimedia marketing campaign with advertiser community as the target audience; Aim of the campaign; Efforts to market the concept of news channels and its benefits to viewers.
ACCESSION #
5153441

 

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