Kids' Upfront Makes a Late Arrival

Forkan, Jim
May 2001
Multichannel News;5/14/2001, Vol. 22 Issue 20, p8
Reports the status of the upfront advertising-sales market for children's programming in the United States. Negotiations with buyers by the Cartoon Network; Efforts of Nickelodeon to attract clients; Decline in the toy business and inventory on both cable and broadcast outlets.


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