Digital Divide Can Equal Market Opportunity

Leddy, Craig
May 2001
Multichannel News;5/21/2001, Vol. 22 Issue 21, p36
Highlights the meeting on the potential of digital cable, Internet access and interactive television services (ITS) in urban markets in New York, New York. Results of the survey on digital cable, internet access and ITS in urban markets; Need of cable networks to improve marketing diversity; Confirmation on the gap in the Internet connectivity.


Related Articles

  • ITV Forecasts: Sweet and Sour. Applebaum, Simon // Multichannel News;11/18/2002, Vol. 23 Issue 46, p35 

    Reports on the ITV Visions conference held in New York City in November 2002 which focused on the availability of interactive television (ITV) to cable subscribers in the U.S. Advantages of ITV applications; Role of cable operators in laying groundwork for ITV deployment; Services offered by...

  • Marketers ignorant of interactive TV's power. Bonello, Deborah // Campaign (UK);4/20/2001, Issue 16, p10 

    Reports the unawareness of client marketers on the full implications and potentials of interactive television (TV) in Great Britain. Criticisms against agencies and digital TV platforms for failure to educate clients about interactive TV; Misconceptions concerning interactive TV; Information on...

  • Vendors maneuver at cable show. Cataldo, Anthony // Electronic News;12/12/94, Vol. 40 Issue 2044, p30 

    Reports on the maneuver of information consultants (IC) and systems vendors at the Western Cable Show to establish control in the interactive television market. Focus on set-top boxes, cable modem technology and video servers; Development of digital audio/video decompression chip technology.

  • Poor reception. Donahue, Ann // Daily Variety;04/20/2001, Vol. 271 Issue 37, pA2 

    Reports the concerns of interactive television (iTV) technology companies on the market share in Orlando, Florida. Contention for the control of iTV market; Details on the iTV services of AOL Time Warner; Consumer interest on the digital television technology.

  • Coming to a TV Set Near You. Mishra, Pinko // Catalog Age;Jul2001, Vol. 18 Issue 8, p61 

    Examines the role of interactive television (iTV) in the direct marketing industry in the United States. Significance of set-top box addressability on the assessment technologies; Characteristics of iTV; Impact of iTV on marketing.

  • Battle of the boxes. Boroughs, Don L. // U.S. News & World Report;9/12/94, Vol. 117 Issue 10, p70 

    Examines the battle between interactive television and the personal computer for consumer's time and money. New technology bringing capabilities of PCs and televisions together; Advantages of television, personal computers and set-top boxes; Offerings of various companies; Shifting fortunes as...

  • Should commercial TV market itself as a medium? Reid, Alasdair // Campaign;10/19/2001, Issue 42, p10 

    Presents views of marketing executives on the dominance of interactive television (ITV) over television marketing in Great Britain. Stance of chief executive officer of Initiative Media, Jerry Hill on interactive television; Image problem of ITV claimed by Channel 4 commercial director Andy...

  • THE REVOLUTION MAY BE TELEVISED. Williamson, Richard // Interactive Week;1/15/2001, Vol. 8 Issue 2, p25 

    Offers a look at the findings of a research on interactive television by the Cable & Telecommunications Association for Marketing. Interactive television products and manufacturers; Method used for the research; Percentage of respondents that put personal computers alongside televisions.

  • ERA Profiles Successful Sports, Fitness, Housewares Infomercials. Harrington, Alexandra // Response;Aug2002, Vol. 10 Issue 11, p10 

    Presents the Electronic Retailing Association's profiles of successful direct response television (DRTV) campaigns in the U.S. in 2002. Infomercials for Callaway Rule 35 Golf Ball, Leslie Sansone's Walk Away the Pounds for Abs, Wearever Allegro Cookware and Good Times' video set 'The Firm';...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics