TNT Looks To Drive NASCAR Ratings, Ad Sales

Tiegel, Eliot
July 2001
Multichannel News;7/9/2001, Vol. 22 Issue 28, p20
Reports on the plans of TNT and NBC in promoting the National Association for Stock Car Auto Racing (NASCAR). Effect of the telecast of NASCAR Winston Cup and Busch Grand National Series on the ratings of TNT and NBC; Information on the joint venture between NBC and TNT; Mention on the inventory regarding NBC and TNT coverage of Daytona Winston Cup.


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