IFC, Attacking Clutter, Changes Its Look

Hogan, Monica
July 2001
Multichannel News;7/9/2001, Vol. 22 Issue 28, p16
Reports the on-air and online makeover of Independent Film Channel in the United States. Reasons for the changes; Influence of rival Sundance Channel on the decision; Emphasis on distinctiveness; Mention of innovative product distribution.


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