TITLE

The Trials of a Chief Integration Officer

AUTHOR(S)
Hurst, Brian Seth
PUB. DATE
June 2001
SOURCE
Multichannel News;6/25/2001, Vol. 22 Issue 26, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on the importance of digital media in product management. Usability of integrated media strategy for the maintenance of a brand; Role of chief technical officer; Feasibility of a product maintenance department in a company.
ACCESSION #
5152647

 

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