NBC Shapes Up for Olympic Ad Push

Forkan, Jim
June 2001
Multichannel News;6/25/2001, Vol. 22 Issue 26, p26
Reports the development of an affiliate sales kit for the 2002 Salt Lake City Winter Olympics by NBC Cable Networks in the United States. Views of cable operators on the sales kit; Use of the kits in generating local advertising sales; Broadcast of the Winter Olympic games.


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