TITLE

NBC Shapes Up for Olympic Ad Push

AUTHOR(S)
Forkan, Jim
PUB. DATE
June 2001
SOURCE
Multichannel News;6/25/2001, Vol. 22 Issue 26, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the development of an affiliate sales kit for the 2002 Salt Lake City Winter Olympics by NBC Cable Networks in the United States. Views of cable operators on the sales kit; Use of the kits in generating local advertising sales; Broadcast of the Winter Olympic games.
ACCESSION #
5152291

 

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