TITLE

Disney Diginet to Target Toddlers

AUTHOR(S)
Umstead, Thomas
PUB. DATE
June 2001
SOURCE
Multichannel News;6/25/2001, Vol. 22 Issue 26, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports plan of Walt Disney Co. to launch Playhouse Disney, a preschooler-targeted digital network in the United States. Emphasis of the network programming on educational fare; Acquisition of educational-based programming for the network; Need for preschooler educational programming in the cable television industry.
ACCESSION #
5151720

 

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