Mabry, Aaron
May 2010
SGB;May/Jun2010, Vol. 43 Issue 3, p56
Trade Publication
The article offers the author's views on sunglasses' marketing and the importance of retailer education in the sunglasses industry. He argues that consumers are price oriented in the sunglasses industry, so positioning the product in a right way is a key to success. He states that sunglasses manufacturers are offering lines of sunglasses adapting to the budget of the consumer. He also highlights the importance of retailers education as they are the point of direct contact for sunglasses users.


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