Ryan, Tom
May 2010
SGB;May/Jun2010, Vol. 43 Issue 3, p48
Trade Publication
The article offers the author's views on the popularity of sandals in the footwear industry. He argues that consumers are shifting towards using sandals away from beaches and pools. He states that demand is increasing for stylish crossover sandals is increasing in the footwear market. He further states several reasons why sandals are becoming popular in the footwear market. He also highlights various practices to be followed by retailers for increasing their sales of sandals.


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