TITLE

MARKETING BY NUMBERS

AUTHOR(S)
Ryan, Tom
PUB. DATE
May 2010
SOURCE
SGB;May/Jun2010, Vol. 43 Issue 3, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategies of Sports Authority Inc. to position itself in the sports goods industry. According to a report on consumer insights by McKinsey & Co. it needs to redevelop its marketing mix and media strategies to grow in sporting goods retail trade. According to Jeff Schumacher, executive vice president company is focusing on customer oriented marketing mix which can produce results for the copmany.
ACCESSION #
51498605

 

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