Ryan, Tom
May 2010
SGB;May/Jun2010, Vol. 43 Issue 3, p18
Trade Publication
The article discusses the marketing strategies of Sports Authority Inc. to position itself in the sports goods industry. According to a report on consumer insights by McKinsey & Co. it needs to redevelop its marketing mix and media strategies to grow in sporting goods retail trade. According to Jeff Schumacher, executive vice president company is focusing on customer oriented marketing mix which can produce results for the copmany.


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