Ryan, Tom
May 2010
SGB;May/Jun2010, Vol. 43 Issue 3, p12
Trade Publication
The article offers information on the business planning and strategies of Nike Inc. for increasing its sales in future. It states that company's management is projecting 27 bn dollars sales revenue by 2015. It states that company officials are focusing on its apparels as it has reduced number of styles, vendors, and materials while targeting only performing items. It is also focusing on increasing its market presence as it is moving towards Central China and Eastern Europe.


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