TITLE

TWENTY-SEVEN BILLION AND GROWING

AUTHOR(S)
Ryan, Tom
PUB. DATE
May 2010
SOURCE
SGB;May/Jun2010, Vol. 43 Issue 3, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the business planning and strategies of Nike Inc. for increasing its sales in future. It states that company's management is projecting 27 bn dollars sales revenue by 2015. It states that company officials are focusing on its apparels as it has reduced number of styles, vendors, and materials while targeting only performing items. It is also focusing on increasing its market presence as it is moving towards Central China and Eastern Europe.
ACCESSION #
51498602

 

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