Ryan, Tom
May 2010
SGB;May/Jun2010, Vol. 43 Issue 3, p10
Trade Publication
The article offers views of Jim Weber, chief executive officer (CEO) of the Brooks Sports Inc. on the planning and strategies of the company to grow in future. He states that company is targeting one bn dollars sales revenue by 2020. He argues that company has wide opportunity to build its brand in the sports goods market. He further reports that it is focusing on category sales growth in the sports goods market. He also highlights its several strategies for achieving its goal and growth.


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