TITLE

BROOKS LOOKS TO BECOME NEXT BILLION DOLLAR RUNNING BRAND

AUTHOR(S)
Ryan, Tom
PUB. DATE
May 2010
SOURCE
SGB;May/Jun2010, Vol. 43 Issue 3, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers views of Jim Weber, chief executive officer (CEO) of the Brooks Sports Inc. on the planning and strategies of the company to grow in future. He states that company is targeting one bn dollars sales revenue by 2020. He argues that company has wide opportunity to build its brand in the sports goods market. He further reports that it is focusing on category sales growth in the sports goods market. He also highlights its several strategies for achieving its goal and growth.
ACCESSION #
51498601

 

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