HOW TO... understand the basics of agency marketing

Crowe, Danny
May 2010
Travel Weekly (UK);5/14/2010, Vol. 5, p36
Trade Publication
The article discusses the basics of improving marketing in travel agencies. Five basic steps to be followed for successful marketing include creating awareness, generating leads, converting those leads into paying clients, ensuring more business from the same customers, and helping those customers tell their friends about the services. As suggested, marketing messages should be appropriate depending on the audience.


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