TITLE

HOW TO... understand the basics of agency marketing

AUTHOR(S)
Crowe, Danny
PUB. DATE
May 2010
SOURCE
Travel Weekly (UK);5/14/2010, Vol. 5, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the basics of improving marketing in travel agencies. Five basic steps to be followed for successful marketing include creating awareness, generating leads, converting those leads into paying clients, ensuring more business from the same customers, and helping those customers tell their friends about the services. As suggested, marketing messages should be appropriate depending on the audience.
ACCESSION #
51487260

 

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