The Rocky Road to the January Show Circuit

Gellers, Stan; Dodd, Annmarie; Mui, Nelson; Lohrer, Robert; Romero, Elena
October 1998
DNR: Daily News Record;10/26/98, Vol. 28 Issue 127, p16
Trade Publication
The article reports that men's clothing companies are confused which trade show it will participate, either MAGIC East, and The Collective, in the U.S. in January 1999. It mentions that a number of executives admitted their uncertainty on which event they will participate, thus, the number of exhibitors that will attend the trade show keeps on changing. It states that despite uncertainty, The Collective anticipates to record 375 exhibitors, while MAGIC expects to have 200 firms.


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