Gap's On-Line Traffic Now Eclipses Its Largest Stores

Knight, Molly
September 1998
DNR: Daily News Record;9/14/98, Vol. 28 Issue 109, p1
Trade Publication
The article reports on the launch of the virtual store of Gap Inc., the website www.gap.com, which increases the sales gains in San Francisco, California. Michael McCadden, the Gap's senior vice president of marketing, says that the virtual store increases and mostly women shop on the site while large numbers of men purchase jeans to sweaters. Information includes the online store of catalog company Coldwater Creek and the online discount venture of Bluefly.com. on brand name apparel.


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