TITLE

LIFE: Raising Awareness--and Increasing Sales

PUB. DATE
September 2001
SOURCE
Advisor Today;Sep2001, Vol. 96 Issue 9, p114
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the influence of advertising campaign on the perception of public to life insurance in the U.S. Awareness of consumers to the benefits of life insurance and value-role of insurance professionals; Impact of Life and Health Insurance Foundation for Education (LIFE) advertising budget to media buy; Availability of information on LIFE programs.
ACCESSION #
5145060

 

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