LIFE: Raising Awareness--and Increasing Sales

September 2001
Advisor Today;Sep2001, Vol. 96 Issue 9, p114
Trade Publication
Reports the influence of advertising campaign on the perception of public to life insurance in the U.S. Awareness of consumers to the benefits of life insurance and value-role of insurance professionals; Impact of Life and Health Insurance Foundation for Education (LIFE) advertising budget to media buy; Availability of information on LIFE programs.


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