TITLE

The Final Marketing Fantasy

AUTHOR(S)
Méndez-Wilson, Deborah
PUB. DATE
August 2001
SOURCE
Wireless Week;8/6/2001, Vol. 7 Issue 32, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the short message sending marketing campaign for the motion picture 'Final Fantasy: The Spirits Within' by Premium Wireless Services Inc. in Great Britain. Alliance of Premium, Sony Pictures and Columbia Tristar for the promotion of the film; Delivery of short text messages on the film to mobile phone users by Premium; Statement on short text messages by chairman Ralph Simon.
ACCESSION #
5144203

 

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