What's Love Got to Do With It?

Burlingham, Bo; Krass, Peter
September 2001
Inc.;Sep2001, Vol. 23 Issue 12, p152
Answers several queries about business. Information on the hazards of bringing friends, relatives and significant others into a business; Advice on pricing; Suggested ways to market a small trucking company.


Related Articles

  • MR. {CHATTERBOX}.  // Sarasota Magazine;Oct2008, Vol. 31 Issue 1, p47 

    The article offers tips on how business survives the economic downturn. It points on the need to readjust marketing by using hands-on, personal approach. It mentions the importance of establishing a new price points. It also cites the need to streamline the workforce and cut down on business...

  • Market woes in housing complicate relocations. Olson, Scott // Indianapolis Business Journal;9/17/2007, Vol. 28 Issue 28, p23A 

    The article looks at the impact of declining home prices and weak housing markets across the U.S. on business and employee relocations. According to Worldwide Employee Relocation Council, 55 percent of employers in 2006 were reluctant to move employees because of difficulties in selling...

  • Seven Waring Signs Your Company Won't Survive. Sjofors, Per // Adhesives & Sealants Industry;Apr2009, Vol. 16 Issue 4, p37 

    The article presents the seven warning signs that indicate a company has a failed pricing strategy that may lead to business failure in the U.S. They include the failure of a company to have a documented pricing processes, and the tolerance of a company to let its salespeople have much leeway in...

  • Guidelines offered for maximizing pricing policy. Fox, Harold W. // Marketing News;10/29/1982, Vol. 16 Issue 9, p1 

    This article presents guidelines that can help marketers maximize pricing policy. It explains that in any business relationship, one party has the advantage in determining what the price of a specific product or service will be. The key is to make the other party dependent while retaining one's...

  • WHAT IS PRICE FIXING? Briggs, Taylor R. // Antitrust Law Journal;1971, Vol. 41 Issue 1, p74 

    Defines the concept of price fixing in the United States. Identification of pricing mechanisms; Assessment on the patterns of business behavior; Importance of market information in making pricing decisions.

  • PRICING PRODUCTS & SERVICES: AN ACCOUNTING PERSPECTIVE. Marshall, P. Douglas // National Public Accountant;May2000, Vol. 45 Issue 3, p40 

    Examines the strategies used by businesses in pricing their products and services. Advantage of using the minimum pricing model; Steps in computing the minimum pricing formula; Information on the short-term pricing strategy; Problems associated with special orders.

  • "Let Me Talk to My Manager": Haggling in a Competitive Environment. Desai, Preyas S.; Purohit, Devavrat // Marketing Science;Spring2004, Vol. 23 Issue 2, p219 

    Although negotiating over prices with sellers is common in many markets such as automobiles, furniture, services, consumer electronics, etc., it is not clear how a haggling price policy can help a firm gain a strategic advantage or whether it is even sustainable in a competitive market. In this...

  • Passage à l'Euro et psychologie des prix. Fondements théoriques et résultats empiriques. Diller, Hermann; Ivens, Bjöorn Sven // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);2000, Vol. 15 Issue 3, p29 

    This paper deals with the effects on price interest, price perception and price evaluation which ere to be expected as a consequence of the EURO introduction. It presents the results of an experimental study in which three groups of customers have been confronted with an identical buying...

  • Les déterminants de l'élasticité prix des marques. Dietsch, Michel; Bayle-Tourtoulou, Anne-Sophie; Krémer, Florence // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);2000, Vol. 15 Issue 3, p43 

    The purpose of this article is to estimate price elasticity measures for 134 national brands in 23 product categories and relate them to factors associated both to categories and brands. We observe that the primary determinants of the differences in magnitude among brand price elasticities...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics