Fumbling Toward E-cstasy

Raz, Tahl
September 2001
Inc.;Sep2001, Vol. 23 Issue 12, p26
Focuses on how Roy Wetterstrom and his consulting firm Plural Inc. survived the economic failure of electronic businesses in the United States. Reason of Wetterstrom for wanting to transform his company into an electronic business; Market value of the firm; Information on an initiative taken by Neil Isford, a top executive of Plural, to improve the firm's profits.


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