Singapore revamps tagline and website

Murray, Rupert
May 2010
Travel Weekly (UK);5/7/2010, Vol. 5, p20
Trade Publication
The article reports that the Singapore Tourism Board is trying to attract more tourists by updating its image and increasing its online presence. The Board recently changed its tagline from Uniquely Singapore to YourSingapore and is highlighting the tourist attractions of the destination including its tastes and culture. It has launched a new website and is focusing on search engine marketing, blogger engagement, content for mobile devices and travel electronic-commerce.


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