How P&G Fights the Tide of Private Label

Wong, Elaine
June 2010
Adweek;6/7/2010, Vol. 51 Issue 23, p21
Trade Publication
The article discusses marketing management by Procter & Gamble Co. The company is one of the world's largest makers of brand name household products. Means by which Procter & Gamble competes against cheaper house brand competition are considered, including the introduction of new products under existing brand names and an increase in advertising. INSET: With Leering Bubbles and Sexy Detergent, Method Embraces Madness.


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