TITLE

'You have to decide when your baby's grown up'

PUB. DATE
November 2009
SOURCE
Media: Asia's Media & Marketing Newspaper;11/19/2009, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents opinion from pay-television (TV) executives regarding the future of the advertising industry including BBC World News commercial director Colin Lawrence stating pay-TV as a truly well sold industry and Turner Broadcasting System Asia-Pacific executive vice president Ian Carroll saying that pay-TV advertising engages viewers in a way that over-the-air TV approach can never hope to attain.
ACCESSION #
51364253

 

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