The Fine Art of Selling

Leday, III, Andrie
June 2010
Pharmaceutical Representative;Jun2010, Vol. 40 Issue 6, p24
The article presents the author's insights on selling, which is the act to persuading or influencing action. He looks at selling as an art form to be held in high regard such as sculpting, ballet, and opera. He believes that the art of selling requires dedication to continually study a product, marketplace, and competitive environment, and that courtship is important for a business partnership and salespersons.


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