Serta's new sleep survey produces PR bonanza
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Focuses on the advertising campaign of Serta in the U.S. Worth of the national advertising campaign; Features of the campaign on frustrations of the Counting Sheep; Schedule in the television spot.
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The article informs that the U.S.-based Mattress sales firm Serta has launched an new advertising campaign for its "iComfort" specialty sleep line products as of May 2014 and also mentions the comments of Andrew Gross, senior vice president of marketing of the company, on the campaign.
- Serta expects ads to top 4 billion impressions. Perry, David // Furniture/Today;8/26/2013, Vol. 37 Issue 51, p22
The article reports that, according to the bedding producer Serta Inc., the Summer of Serta national advertising campaign, which includes television and online commercials, is supposed to generate more than 4 billion consumer impressions during the mattress industry's peak selling season in 2013.
- Serta counts on sheep to add fun to new TV ads. // Furniture/Today;07/10/2000, Vol. 24 Issue 43, p4
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- Serta's sheep rap on new TV, radio spots. Perry, David // Furniture/Today;8/4/2003, Vol. 27 Issue 47, p30
Reports on the advertising campaign of the bedding retailer Serta in Itasca, Illinois. Description of the commercial; Use of humor in the commercial; Cost of the media campaign. INSET: The Serta Sheep Rap.
- Serta educates consumers about FR lines. Perry, David // Furniture/Today;1/26/2004, Vol. 28 Issue 21, p62
Focuses on the public relations campaign of bedding manufacturer Serta in Itasca, Illinois. Aim of the company to educate consumers about its fire-resistant bedding lines; Plans of the company for the campaign; Benefits of the campaign for the company.
- Bedding crucial to HOM's success. Perry, David // Furniture/Today;6/10/2013, Vol. 37 Issue 41, p1
The article focuses on the home furnishings provider HOM Furniture Inc. which emphasizes on mattresses as it contributes to its growth. It mentions that the company promotes its mattresses daily through television, in-sore presentations and in prints advertisement. It states that HOM Furniture...
- Serta's Counting Sheep star in two new TV commercials. Perry, David // Furniture/Today;9/20/2004, Vol. 29 Issue 3, p14
Reports on bed mattress company Serta's award-winning advertising campaign that features its Counting Sheep characters. Expansion in consumer awareness of brand claimed by Serta; Debut of two network television commercials in 2004; Availability of the commercials for both network and retailer use.
- Sealy, Serta tout health benefits in latest ads. Thomas, Larry // Furniture/Today;11/13/2000, Vol. 25 Issue 10, p38
Focuses on the marketing initiatives of Sealy and Serta tackling the subject of the health benefits of their bedding products in the United States. Aim to convince customers to buy the company's mattresses; Propriety of the efforts of Sealy and Serta; Details of the two firms' advertisements.
