Serta's new sleep survey produces PR bonanza
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The article informs that the U.S.-based Mattress sales firm Serta has launched an new advertising campaign for its "iComfort" specialty sleep line products as of May 2014 and also mentions the comments of Andrew Gross, senior vice president of marketing of the company, on the campaign.
- Serta expects ads to top 4 billion impressions. Perry, David // Furniture/Today;8/26/2013, Vol. 37 Issue 51, p22
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- Serta counts on sheep to add fun to new TV ads. // Furniture/Today;07/10/2000, Vol. 24 Issue 43, p4
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Reports on the advertising campaign of the bedding retailer Serta in Itasca, Illinois. Description of the commercial; Use of humor in the commercial; Cost of the media campaign. INSET: The Serta Sheep Rap.
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Focuses on the public relations campaign of bedding manufacturer Serta in Itasca, Illinois. Aim of the company to educate consumers about its fire-resistant bedding lines; Plans of the company for the campaign; Benefits of the campaign for the company.
- Bedding crucial to HOM's success. Perry, David // Furniture/Today;6/10/2013, Vol. 37 Issue 41, p1
The article focuses on the home furnishings provider HOM Furniture Inc. which emphasizes on mattresses as it contributes to its growth. It mentions that the company promotes its mattresses daily through television, in-sore presentations and in prints advertisement. It states that HOM Furniture...
- Serta's Counting Sheep star in two new TV commercials. Perry, David // Furniture/Today;9/20/2004, Vol. 29 Issue 3, p14
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Focuses on the marketing initiatives of Sealy and Serta tackling the subject of the health benefits of their bedding products in the United States. Aim to convince customers to buy the company's mattresses; Propriety of the efforts of Sealy and Serta; Details of the two firms' advertisements.