Serta's new sleep survey produces PR bonanza

Thomas, Larry
September 2001
Furniture/Today;9/3/2001, Vol. 26 Issue 1, p37
Trade Publication
Focuses on the advertising campaign on sleeping habits in the United States. Views of Kally Fraser, director of public relations of Serta on the campaign; Survey conducted by the company on sleeping tips; Involvement of Joyce Walsleben on the survey.


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