Sayonara, Upfront?

Paskowski, Marianne
June 2001
Multichannel News;6/4/2001, Vol. 22 Issue 23, p126
Presents views on the broadcast-and-cable-television upfront advertising sales market in the United States. Growth of demand on the buy-side; Consideration of Initiative Median as the buying arm of the powerhouse Interpublic Group of Cos.; Deal of P&G with Viacom Inc. on its 12 television stations.


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