TITLE

P&O to focus on its core brand

AUTHOR(S)
Hayhurst, Lee; Searle, Robin
PUB. DATE
April 2010
SOURCE
Travel Weekly (UK);4/16/2010, Vol. 5, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement made by Carol Marlow, managing director of P&O Cruises, which states that the company will focus more on its core brand rather than marketing individual ships within its fleet.
ACCESSION #
51283712

 

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