Blockbuster Co-Brands DirecTV PPV Films

Hogan, Monica
June 2001
Multichannel News;6/4/2001, Vol. 22 Issue 23, p92
Reports the partnership of DirectTV Inc. and Blockbuster Inc. in the United States. Impact of the joint venture on the success of the firms; Strategic plans of the companies; Decision to launch the second phase of the partnership through 'Blockbuster Ticket Only on DirectTV' program.


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