TITLE

Blockbuster Co-Brands DirecTV PPV Films

AUTHOR(S)
Hogan, Monica
PUB. DATE
June 2001
SOURCE
Multichannel News;6/4/2001, Vol. 22 Issue 23, p92
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the partnership of DirectTV Inc. and Blockbuster Inc. in the United States. Impact of the joint venture on the success of the firms; Strategic plans of the companies; Decision to launch the second phase of the partnership through 'Blockbuster Ticket Only on DirectTV' program.
ACCESSION #
5127106

 

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