GMs on Hot Seat to Add Cash Flow

Grossman, Andy
June 2001
Multichannel News;6/4/2001, Vol. 22 Issue 23, p8
Focuses on the marketing strategies of the cable television executives in generating cash flows in the United States. Plan of executives to pump up digital video and high speed data; Concentration on finding revenue-generating units; Impact of consumer education on the industry.


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