TITLE

Type of Checkout Lane Affects Results

PUB. DATE
April 2010
SOURCE
MMR;4/19/2010, Vol. 27 Issue 7, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the Front-End Focus study which found that 14.9% of supermarket transactions involve purchasing of an item picked up at the checkstand and that conversion rates vary according to the kind of lane used by the shopper in the U.S.
ACCESSION #
51252298

 

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