TITLE

Earning Power, Not Just Shopping Power

AUTHOR(S)
Frazier, Mya
PUB. DATE
June 2010
SOURCE
Advertising Age;6/7/2010, Vol. 81 Issue 23, Special Section p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines attitudes towards work found among U.S. men and women in a survey taken by the publication. Majorities of both men and women said they worked out of economic necessity, but majorities also said their work was a major element of their identity. Variations among the women respondents by their income levels and age groups are discussed.
ACCESSION #
51250047

Tags: EMPLOYEES -- Attitudes -- Research;  WOMEN employees -- Research;  WORK -- Psychological aspects;  WORK -- Sociological aspects;  INCOME -- Psychological aspects

 

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