TITLE

Nissan rewards Latino agency with added business

AUTHOR(S)
Lombardo, C.L.
PUB. DATE
August 2001
SOURCE
Automotive News;8/20/2001, Vol. 75 Issue 5944, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising campaign of Nissan North America to Hispanic markets in the United States. Decision of the company to expand the responsibilities of Ornelas & Associates; Capabilities of the agency to boosts sales of Nissan; Increase of advertising spending for Nissan.
ACCESSION #
5124962

 

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