TITLE

Mercedes' new top marketer plans major brand campaign

AUTHOR(S)
Cantwell, Julie
PUB. DATE
August 2001
SOURCE
Automotive News;8/20/2001, Vol. 75 Issue 5944, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the appointment of Dave Schembri as vice president of marketing for Mercedes-Benz USA Inc. in the United States. Replacement of Ken Enders for the position; Plans of Scembri on major brand campaign for the company; Comment of the chairman of Mercedes on the performance of Schembri.
ACCESSION #
5124943

 

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