Mercedes' new top marketer plans major brand campaign

Cantwell, Julie
August 2001
Automotive News;8/20/2001, Vol. 75 Issue 5944, p2
Trade Publication
Reports the appointment of Dave Schembri as vice president of marketing for Mercedes-Benz USA Inc. in the United States. Replacement of Ken Enders for the position; Plans of Scembri on major brand campaign for the company; Comment of the chairman of Mercedes on the performance of Schembri.


Related Articles

  • Halata to succeed Jackson. Henry, Jim // Automotive News;9/27/1999, Vol. 74 Issue 5839, p56 

    Reports on the appointment of Paul Halata as president and chief executive officer of Mercedes-Benz USA Inc. Career highlights; Introduction of a slew of policies called The Mercedes Experience.

  • Nelson is named Mercedes' diversity chief. Sawyers, Arlena // Automotive News;4/26/1999, Vol. 73 Issue 5816, p24 

    Announces Mercedes-Benz of the United States' selection of Debra Nelson as manager of corporate diversity. Responsibility to improve the diverse customer base.

  • 4 companies get M-B contracts.  // Automotive News;4/24/1995, Vol. 69 Issue 5601, p10 

    Reports that four companies have signed contracts with Mercedes-Benz U.S. International Inc. to design, build and install equipment at the company's new plant. Mitsubishi International U.S.A.; Chiyoda Corp.; Durr Industries Inc.; Utica Corp.

  • ISDN networks: Briefs.  // Communications News;Jul96, Vol. 33 Issue 7, p57 

    Reports on Mercedes-Benz U.S.' reduction of travel costs following its installation of an integrated service digital network for videoconferencing in 1995.

  • Plant blazes new trail for Mercedes-Benz. Chappell, Lindsay // Automotive News;9/16/1996, Vol. 71 Issue 5678, p3 

    Part I. Focuses on Mercedes-Benz U.S. International Inc.'s construction of a manufacturing plant in Alabama. Total investment in the plant; Hiring of plant employees; Comments from Juergen Schrempp, the chairman of Daimler-Benz.

  • Consolidation centers to help cut parts-shipping costs. Chappell, Lindsay // Automotive News;7/31/1995, Vol. 69 Issue 5616, p10 

    Reports that Mercedes-Benz US International Inc. is planning to open a network of parts-consolidation centers to improve the supply arrangement for its manufacturing plant in Vance, Alabama. Program's impact on parts suppliers' business operations; Program's details.

  • briefs. Meiners, Jens; Jolley, David // Automotive News;9/1/2014, Vol. 88 Issue 6636, p0006 

    The article offers information on the 2016 G-Wagen vehicle from vehicle maker G-Wagen.

  • MERC B CLASS. C. D. // Motor;Jun2012, p29 

    The article offers brief information on car B Class from Mercedes-Benz US International Inc.

  • M-B hires 1st U.S. workers. Chappell, Lindsay // Automotive News;4/3/1995, Vol. 69 Issue 5598, p2 

    Reports that Mercedes-Benz U.S. Inc. has hired the first 20 production workers for its Vance, Ala. assembly plant. Sending of new workers to Germany for production training at Mercedes-Benz AG's Stuttgart automobile plant.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics