TITLE

DDMAC letter scolds Rozerem sales aid

AUTHOR(S)
Comer, Ben
PUB. DATE
May 2010
SOURCE
Medical Marketing & Media;May2010, Vol. 45 Issue 5, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the unsubstantiated superiority claims and omitted risks related to drug included in a SELL SHEET used in Rozerem's promotion.
ACCESSION #
51204140

Tags: HYPNOTICS -- Marketing;  ADVERTISING -- Drugs

 

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