TITLE

Giving VOD advertising the business

AUTHOR(S)
Santo, Brian
PUB. DATE
June 2010
SOURCE
CED;Jun2010, Vol. 36 Issue 5, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the technology of the dynamic ad insertion using video on demand (VOD) for businesses. It states that VOD advertising has been successfully implemented by cable operators such as Comcast Corp., Bresnan Communications Inc., and Sunflower Broadband. It notes that Concurrent chief architect Craig Schwabl has said that the key to dynamic ad insertion is doing it in real time.
ACCESSION #
51201560

 

Related Articles

  • Demand for Advertising. Crupi, Anthony // MediaWeek;9/11/2006, Vol. 16 Issue 32, p8 

    The article focuses on video-on-demand (VOD) advertising in the U.S. MTV Networks has been the first to use VOD advertising close to real time in its promotion of the motion picture "Jackass: Number Two" through Sunflower Broadband by placing advertisements into VOD programming from Comedy...

  • Reality Check: Advanced Ads: The Roots Deepen. Buchanan, Richard; Shaver, Jon // Communications Technology;Jun2010, Vol. 27 Issue 6, p7 

    The article focuses on deepening of the roots of advanced advertising throughout the country. It discusses the local advertisers who use dynamic advertisements inserted into video on demand and linear channels. It reports that Sunflower Broadband has worked with local and national advertisers on...

  • VOD ads: What's happening? Kanouff, Yvette // CED;Jan2010, Vol. 36 Issue 1, p13 

    The article discusses the success of the video-on-demand (VOD) advertising insertion. It mentions the Cox Communications Inc. MyPrimetime that estimates an ad uplift of 10 percent and the Sunflower Broadband sold out of inventory generating an increase in advertising clients and revenue through...

  • Bresnan Launches Dynamic Ad Test. Spangler, Todd // Multichannel News;1/18/2010, Vol. 31 Issue 3, p24 

    The article reports on the move of Bresnan Communications to launch a dynamic ad-insertion system for video-on-demand programming in White Plains, New York.

  • Comcast: VOD Ads 'Not a Test' SPANGLER, TODD // Multichannel News;8/1/2011, Vol. 32 Issue 30, p3 

    The article offers information on the insertion of dynamic cable video on demand (VOD) advertisements by Comcast Corp. in 17 initial markets in the U.S. from the cable networks owned by NBCUniversal LLC including Bravo Cable Network, USA Network, and Syfy.

  • Sampling the forbidden fruit. Dawson // CED;Jul99, Vol. 25 Issue 7, p84 

    Focuses on the issue regarding the delivery of high-speed Internet-based content to television through digital set-tops in the United States. Reinvention of the business; Plans of Bresnan Communications and Comcast Corp.; Threat posed by Webtop services to cable television.

  • Comcast claims alt-TV victory. Klaassen, Abbey // Advertising Age;5/15/2006, Vol. 77 Issue 20, p4 

    The article reports on the advertising deal reached by Comcast with Gatorade in May 2006. The deal integrates the sports drink into Comcast's ExerciseTV on-demand channel. Valued at north of $1 million for a year-plus sponsorship, the deal is not going to blow the lid off the upfront market. But...

  • Taking Measure of VOD. Donohue, Steve // Multichannel News;3/7/2005, Vol. 26 Issue 10, p21 

    Focuses on a service to be offered by cable company Comcast Corp. which supplies programmers and advertisers with video-on-demand (VOD) usage reports. Importance of the reports to cable operators; Number of VOD titles in the library of Comcast; Involvement of Comcast with Rentrak Corp. in...

  • Now That's a Home Field Advantage. Lafayette, Jon // Cable World (10427228);9/2/2002, Vol. 14 Issue 32, p18 

    Presents information on Comcast Philadelphia. Information on the cable market in Philadelphia; Estimated budget allotted by the company to upgrade their cable system in Philadelphia; Expectations of Comcast for its video-on-demand system; Details of several volunteer programs that were launched...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics