Giving VOD advertising the business

Santo, Brian
June 2010
CED;Jun2010, Vol. 36 Issue 5, p24
Trade Publication
The article offers information on the technology of the dynamic ad insertion using video on demand (VOD) for businesses. It states that VOD advertising has been successfully implemented by cable operators such as Comcast Corp., Bresnan Communications Inc., and Sunflower Broadband. It notes that Concurrent chief architect Craig Schwabl has said that the key to dynamic ad insertion is doing it in real time.


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