TITLE

Up With People

AUTHOR(S)
Levine, Harold
PUB. DATE
September 2001
SOURCE
Adweek New England Edition;9/3/2001, Vol. 38 Issue 36, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of retaining the personal identity of an advertising agency. Impact of the emphasis on the corporate holding company of an agency on its creative output; Significance of corporate leadership in promoting creativity; Importance of making advertising a personal-service business.
ACCESSION #
5119896

 

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