Blink of an Eye

Gladwell, Malcolm
June 2010
Leadership Excellence Essentials;Jun2010, Vol. 27 Issue 6, p16
The article discusses blink as a concept of cognition and its impact on one's decision making. It says blink is about rapid cognition when a mind jumps fast into a conclusion. It also refers to intuition as a concept used to describe emotional reactions but which is different from blink and is not considered rational. It claims the brain uses two different strategies to assess situation and make sense of it. The first is the conscious strategy which is logical and definitive, and the second strategy which operates quickly and reaches conclusion.


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