TITLE

The Rise Of The Product Proponents

PUB. DATE
August 2001
SOURCE
NZ Marketing Magazine;Aug2001, Vol. 20 Issue 7, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the 2000 `New Zealand Business Trends Survey.' Strategy used by businesses to gain competitive advantage; Factors significant for business services; Allocation of marketing expenditures. INSET: Behind The Figures.
ACCESSION #
5116968

 

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