TITLE

You What?

PUB. DATE
August 2001
SOURCE
NZ Marketing Magazine;Aug2001, Vol. 20 Issue 7, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on a survey concerning the attention levels of Australian consumers on advertising. Percentage of baby boomers who said they paid less and less attention to advertising; Rate of respondents who were irritated with direct mail advertising; Percentage of respondents who trust the claims made by companies in their advertisements.
ACCESSION #
5116964

 

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