Calling All High-Value Patients

June 2010
HealthLeaders Magazine;Jun2010, Vol. 13 Issue 6, p60
The article focuses on targeting high-value patients as a marketing strategy of a hospital. It infers that it is critical to identify the institution's high-value patients and the strategy to take with them. Maryland-based MedStar Health focused on emergency department patients and launched a direct mail campaign and promote educational seminars and community events to drive in new patients, while DeKalb Medical holds regular focus groups with new patients.


Related Articles

  • Customer Awareness and Preferences Toward Competing Hospital Services. Woodside, Arch; Shinn, Raymond // Journal of Health Care Marketing;Mar88, Vol. 8 Issue 1, p39 

    Does unaided awareness of a hospital affect former patients' preferences for and intention to use the medical services of that hospital? Do customer preferences toward hospitals influence their intentions to use the medical services of those hospitals? To what extent does satisfaction with...

  • Evaluation on the Market Strategies of Chinese Medical Service. Hongqiao Yu // International Business Research;Oct2010, Vol. 3 Issue 4, p229 

    The purpose of this report is to discuss the medical service of China and improve it through evaluating the marketing strategies and finding resolving methods for the marketing issues and problems which caused by the external and market forces in medical service of China. In this report,...

  • Suburban Sprawling. Apalategui, Eric; Weinstock, Matthew // H&HN: Hospitals & Health Networks;May2007, Vol. 81 Issue 5, p36 

    The article focuses on the strategic response of the Dixie Regional Medical Center in Saint George, Utah to an increase in cardiovascular patients. Every year, the medical center had to fly 500 cardiovascular patients and millions of dollars in potential revenue to another hospital. Leaders at...

  • Make It Personal. MacStravic, Scott // Marketing Health Services;Fall2004, Vol. 24 Issue 3, p20 

    This article deals with the personalization of health care services as a component of customer relationship management (CRM). The article addresses the cost of personalization, the return on investment, the new trend in automated phone messages, the risk of outsourcing, transaction experiences,...

  • The hospitable hospital. Gurliacci, David // Fairfield County Business Journal;3/20/2006, Vol. 45 Issue 12, p15 

    The article focuses on the innovative practices at Griffin Hospital in Derby, Connecticut. According to sources, the innovative practices start in the parking lot that greets visitors with music, and the aroma of cookies from the kitchen on patient floors. Moreover, patients are encouraged to...

  • Performance-Oriented: Toward a Successful Strategy. Kumar, Kamalesh; Subramanian, Ram; Yauger, Charles // Marketing Health Services;Summer97, Vol. 17 Issue 2, p10 

    This article presents a discussion on applying the market orientation concept to the health care industry, specifically to hospitals. The authors suggest that as the landscape of the health care industry has changed, health care organizations need to change as well and should begin by adopting a...

  • Hospital Positioning: A Strategic Tool for the 1990s. Augustine, Andre J. San; Long, William J.; Pantzallis, John // Journal of Health Care Marketing;Mar92, Vol. 12 Issue 1, p15 

    The authors extend the process of market positioning in the health care sector by focusing on the simultaneous utilization of traditional research methods and emerging new computer-based adaptive perceptual mapping technologies and techniques.

  • BACK TO BASICS: ELEMENTS NECESSARY TO ASSURE SUCCESS OF THE HOSPITAL MARKETING FUNCTION. Mack, Ken E. // Journal of Health Care Marketing;Winter85, Vol. 5 Issue 1, p5 

    The author reflects on 1985 U.S. government legislation which will impact the hospital industry. He argues that hospital marketing departments have a goal to create and maintain a good image of their hospitals in order to maintain relations with patients. Some of the steps suggested to face...

  • Use of Methodology for Hospital Strategic Planning: A Case Study. Popovich, Karen; Popovich, Mark // Journal of Healthcare Management;Nov/Dec2000, Vol. 45 Issue 6, p405 

    Presents a case study on the use of Q Methodology as a tool for hospital strategic planning in Indiana. Determination of support or resistance by health care administrators; Identification of stakeholder perceptions; Importance of integration for hospital management.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics