TITLE

Calling All High-Value Patients

AUTHOR(S)
AIELLO, MARIANNE
PUB. DATE
June 2010
SOURCE
HealthLeaders Magazine;Jun2010, Vol. 13 Issue 6, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on targeting high-value patients as a marketing strategy of a hospital. It infers that it is critical to identify the institution's high-value patients and the strategy to take with them. Maryland-based MedStar Health focused on emergency department patients and launched a direct mail campaign and promote educational seminars and community events to drive in new patients, while DeKalb Medical holds regular focus groups with new patients.
ACCESSION #
51163133

 

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