Control of Halo Error: A Multiple Regression Approach
Tags: HALO effect (Brand choice); BRAND choice; ANALYSIS of variance; REGRESSION analysis; STATISTICAL hypothesis testing; MATHEMATICAL statistics; STATISTICS; PSYCHOLOGY, Applied; PSYCHOLOGY
Related Articles
- REANALYSIS OF EXPERIMENTAL HALO EFFECTS. Johnson, Donald M. // Journal of Applied Psychology;Feb63, Vol. 47 Issue 1, p46
Data on ratings of individuals, obtained under 2 conditions of judgment and published in 1956, were reanalyzed by a more complete analysis of variance. The usual interaction between raters and individuals, called a halo effect, was found but it was not influenced by judgment conditions intended...
- Analyzing Consumer Image Data Using the Friedman Two-Way Analysis of Variance By Ranks. McClure, Peter // Journal of Marketing Research (JMR);Aug1971, Vol. 8 Issue 3, p370
The article discusses the use of Friedman two-way analysis of variance by ranks in analyzing consumer image data. According to the author, the ordinal nature of data precedes the use of parametric statistical tools, including analysis of variance and the need to compare a number of types of...
- What to Do with Significant Multivariate Effects in Multivariate Analyses of Variance. Specter, Paul E. // Journal of Applied Psychology;Apr77, Vol. 62 Issue 2, p158
Significant multivariate tests in the multivariate analysis of variance are often followed by analyses of the contributions of individual dependent variables to those significant effects. However, there has been little agreement as to which specific analyses should be performed. The use of the...
- What's the Difference Between Valid and Invalid Halo? Forced-Choice Measurement Without Forcing a Choice. Bartlett, C. J. // Journal of Applied Psychology;May83, Vol. 68 Issue 2, p218
Previous attempts at statistically controlling for bias in ratings have been unsuccessful due to the inability to separate valid from invalid halo. By identifying item validities, ratings on invalid items were statistically removed from ratings on valid items in the prediction of forced-choice...
- FOUR METHODOLOGICAL PROBLEMS IN MULTI-ATTRIBUTE ATTITUDE MODELS. Laroche, Michel // Advances in Consumer Research;1978, Vol. 5 Issue 1, p175
Four methodological problems are identified: two dealing with the scaling decision, i.e., origin and range; and two dealing with the relation among attributes, i.e., interaction and halo effects. Two procedures are proposed in order to improve the specification of the multi-attribute attitude...
- halo effect Psychology. // Dictionary of Theories;2002, p243
A definition of the term "Halo effect" in psychology is presented. It refers to the extension of an overall impression of a person to influence the total judgment of that person. It is stated that the effect is to evaluate an individual high on many traits because of a belief that the individual...
- HALO EFFECTS AND LOCATION PREFERENCES. James, William; Carter, Forrest S. // Advances in Consumer Research;1978, Vol. 5 Issue 1, p474
The two methods of measuring hale that have been used in marketing were compared and were found to be highly correlated. Some evidence was found to support the hypothesis that halo decreases as preference increases. Halo was not found to increase as familiarity decreases. Halo was found to be a...
- A STUDY OF THE AMOUNT OF HALO IN THE PERCEPTIONS OF AUTOMOBILES. Moore, William L.; James, William L. // Advances in Consumer Research;1978, Vol. 5 Issue 1, p481
Only a small amount of halo was found in attribute judgments of automobiles using a methodology similar to Beckwith and Lehmann. The amount of halo found in perceptual spaces formed through either attribute or similarity judgments was found to be about equal and low in both cases.
- EMPIRICAL EVIDENCE OF HALO EFFECTS IN STORE IMAGE RESEARCH BY ESTIMATING TRUE LOCATIONS. Beckwith, Neil E.; Kubilius, U. Victor // Advances in Consumer Research;1978, Vol. 5 Issue 1, p485
Individuals' judgments and responses often reflect many factors, such as their overall attitude toward the object being judged, its popularity, their familiarity with it, etc. These biases are similar to the wellknown halo effect�an individual's tendency to bias his responses about an object...
