Market your clinical research site to potential new sponsors

June 2010
Clinical Trials Administrator;Jun2010, Vol. 8 Issue 6, p70
The article discusses the importance of having a marketing strategy that will coincide with the clinical trial (CT) business and research. Kevin Ketels, chief executive officer (CEO) of KMED Research in Saint Clair Shores, Michigan, explains the importance of a business plan to research sites. She gave ideas to encourage more CT sponsors which include developing the CR site's pitch and identifying the right person to contact for better communication.


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