TITLE

No-dicker sticker: It's back

AUTHOR(S)
Crain, Keith
PUB. DATE
August 2001
SOURCE
Automotive News;8/27/2001, Vol. 76 Issue 5945, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on Chrysler Corp.'s automobile pricing strategy. Emergence of the no-dicker sticker pricing strategy; Challenges facing the company in adopting a one-size-fits-all approach to pricing.
ACCESSION #
5104346

 

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