Zetsche's anti-incentive push gets test with Ram

Cantwell, Julie
August 2001
Automotive News;8/27/2001, Vol. 76 Issue 5945, p6
Trade Publication
Reports on Chrysler Corp. chief executive officer Dieter Zetsche's strategy to slash 2002 automobile prices in the United States. Marketing campaign launched to support Zetsche's strategy; Pricing of the company's Dodge Ram pickup.


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