HOW TO... keep web users on your site

Jacobs, Gary
April 2010
Travel Weekly (UK);4/30/2010, Vol. 5, p34
Trade Publication
The article presents suggestions for travel agencies on how to create attractive Web sites. It is advised to a keep a Web site simple to navigate and find information to keep a web visitor for as long as possible. It is suggested to look for the percentage of visitors who leave the Web site from the home page without further browsing. It is stated that a valuable database is provided by building a relationship with visitors and potential customers.


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