TITLE

By the Numbers

PUB. DATE
January 2010
SOURCE
Pharmaceutical Representative;Jan2010, Vol. 40 Issue 1, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Two charts are presented that show the spending patterns of pharmaceutical manufacturers in the U.S., including promotional spending by type of marketing activity from 1989 to 2008, and direct-to-consumer advertising (DTC) and detailing to health care professionals.
ACCESSION #
51017076

 

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