TITLE

7 Steps to E-Mail Marketing Success

AUTHOR(S)
Iverson, Matt
PUB. DATE
May 2010
SOURCE
Journal of Financial Planning;May/Jun2010 Practice Management, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents seven steps to electronic mail marketing which could help financial planners attract new clients. One of these seven steps is by having a unique and attractive offer that is aligned to the firm's values. Another step is by providing the clients with an appealing subject lines that will reflect their financial track. Other steps include keeping the electronic mail body simple and relevant, staying on the message, and increasing the website presence are also presented.
ACCESSION #
51008828

 

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