TITLE

Taming the Social Networking Beast

AUTHOR(S)
Buttell, Amy E.
PUB. DATE
May 2010
SOURCE
Journal of Financial Planning;May/Jun2010 Practice Management, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents six ways on how financial planners can establish an effective social networking strategy. It mentions that in order to tame a social networking beast, financial planners should formulate a strategy that works for them and satisfies their compliance department and regulators. According to Bill Corbett Jr., a public relations and social media marketing consultant at Corbett Public Relations, all financial advisers should possess a social media or personal brand-building plan and budget and must have a clear understanding of what they want their image to be online and in the real world. Meanwhile, there are six issues to consider in social networking including the establishment of boundaries, the use of Facebook advertisement, and weighing of compliance issues.
ACCESSION #
51008824

 

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