TITLE

Stretching the Shoestring

AUTHOR(S)
Kernan, Joe
PUB. DATE
July 2001
SOURCE
Indiana Business Magazine;Jul2001, Vol. 45 Issue 7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines how Indiana uses technology to market itself to tourists. Combination of strategic co-op planning and new media; Ability to leverage the Internet to automate many things; Popularity of web site of the Tourism Division.
ACCESSION #
5095782

 

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