Taxi Ads Deliver a Boost To VeriFone's Bottom Line

Woodward, Kevin
May 2010
American Banker;5/28/2010, Vol. 175 Issue F320, p5
Trade Publication
The article reports on a 2010 announcement from Douglas G. Bergeron, the chief executive officer of VeriFone System Inc. In the announcement Bergeron indicated that the company expects to generate a total of $60 million in annual revenue from its in-taxi advertising program by the beginning of 2011.


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